FOR IMMEDIATE RELEASE
The Anastasia Co to Open Storefront in Waterloo with Grand Opening Oct. 24
Globally Loved and Locally Founded Brand Finds a New Home
OMAHA, NE (October 7, 2025) – What began in 2013 as a creative outlet for Omaha native Jillian Garry has grown into a global brand, and now, The Anastasia Co has a place to call home. The Anastasia Co is celebrating the opening of its first-ever brick-and-mortar storefront at 23913 Southwest St, Suite 1, Waterloo, NE, on Friday, October 24, 2025, with a community ribbon-cutting and grand opening celebration from 4:00 to 8:00 p.m.
The first 50 visitors will receive a special gift bag featuring products from The Anastasia Co. All guests can enjoy giveaways, food, and explore the new space, which will serve as a retail destination, warehouse, and fulfillment center for online orders, including wholesale orders from over 2,000 boutiques, bookstores, and coffee shops worldwide.
“Opening our storefront space is such a meaningful milestone – it marks the beginning of a new chapter for The Anastasia Co,” said founder Jillian Garry. “For years, we’ve poured our hearts into designing thoughtful, encouraging products, and now we get to invite people into a space where they can experience the brand in person. This space represents deeper roots in the Omaha community and a fresh season of growth for our team as we continue to live out our purpose.”
Family has always been at the heart of The Anastasia Co. Jillian’s mom, Julie, serves as the company’s Director of Operations, helping oversee everything from wholesale logistics to fulfillment. The new location represents a milestone for both of them, a dream years in the making that highlights how the company has remained a true family business, even as it has expanded globally.
The Anastasia Co is known for its stationery, apparel, and gifts that tell a story and use words to connect and encourage. But for Jillian, those words have done more than grow a business; they’ve changed her life.
“The Anastasia Co has always been so much more than a business – it’s been the backdrop to some of life’s most meaningful moments,” Jillian says. “It’s how I met my sister Jodi for the first time, the way I met my husband Billy, and my best friend Renee. This journey has never just been about creating products; it’s been about building relationships and glorifying God in all we do.”
Editor’s Note: A ribbon-cutting ceremony will be held on October 24, 2025, at 4:15 p.m. Media can schedule interviews before or after the event, and photos and write-ups will be available following the event. Please contact Danelle at danelle@passportpr.com or 402.212.2203 to schedule an interview. Also, please note the pronunciation: The Anastasia Co (pronounced Anna-STAY-shuh).
About The Anastasia Co.:
Founded in 2013 by Jillian Garry, The Anastasia Co is a stationery, apparel, and gift brand based in Omaha, Nebraska. Known for products that inspire and encourage, The Anastasia Co serves thousands of customers online and over 2,000 retailers worldwide. Each product, from greeting cards and journals to apparel and wall art, is designed with meaning in mind, connecting people through the simple power of words. For more information, visit theanastasiaco.com.
Media Contact:
Danelle Schlegelmilch danelle@passportpr.com 402.212.2203
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