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Introducing The Anastasia Co. | A New Name, A New Look

Well hello, friends! Things have been pretty quiet around here – for good reason. 

I’m excited to announce Jillianastasia is now The Anastasia Co. 

This rebrand has been on my mind for about a year now, and I’m stoked to see it come to life! 

Perhaps you’re wondering why this change is taking place – so without further ado, here’s the breakdown. 

The Anastasia Co.

Why the change?

To give you a little background, Jillianastasia is a combination of my first and middle name – Jillian Anastasia. Although this was one of a kind, it was often tricky for people to say and spell. The marketing side of me knew that this needed to be simplified. (Marketing 101: Keep it simple!) For the last year and a half, the blog and the shop have been running as two separate entities. While this has been successful, consistency between the two was needed in order to take the business to the next level. I wanted to switch to a name that could encompass all of the pillars of what I offer. This includes:

  • The Blog: a lifestyle resource focused on simple projects, recipes, and vintage-inspired decorating ideas
  • Paper goods: high quality art prints, hand-embossed notebooks, cards, stationery, and more
  • Vintage goods: treasures full of character that are in need of a home to love and appreciate them
  • Freelance design: custom logos, business cards, invitations, art prints, and more

The Anastasia Co Branding

What does this mean for you?

If you’re currently following @jillianastasia, you won’t have to do a thing. All links and social accounts have been updated to @theanastasiaco. If you would like to start following along, you can do so here:

Instagram | Facebook | Pinterest | Twitter

The Anastasia Co Branding

What can you expect?

I have all kinds of fresh, fun stuff in the works for you! You can expect new home décor and styling projects, free printables, recipes, graphic design resources, and entertaining ideas – just to name a few! Everything you find on this site will be infused with vintage flair. I’m also planning to stick to a more consistent posting schedule as business allows. Clients are always top priority, but I do plan to share 1-2 posts per week. Be sure to subscribe or follow The Anastasia Co. on Bloglovin’ so that you don’t miss a post! 

Finally, thank YOU so very much for all of your support! I would not have been able to get to this point without you! If you have any questions or if something doesn’t appear to be working quite right, please don’t hesitate to send me an e-mail.

…That’s not all, another big announcement will be coming in the next 2-3 weeks, so stay tuned!

  1. Kelli Snedegar says:

    GURL. Congratulations! So many exciting things happening for you, and everything looks absolutely lovely! I am so happy for you and look forward to watching you conquer the world!

  2. I LOVE your new name! And I agree, much easier to say!! Yay so excited for you!

    Her Heartland Soul

  3. Sara says:

    Looks awesome!!! Love the new look and style. Excited to see all the new stuff!

  4. Kam Kay says:

    Very nice! I love the new name and the new look. So exciting!

  5. Miss Angie says:

    Oh I love it, the name is great and the look is even better. Great job!

  6. Robin Rue (@massholemommy) says:

    That is so exciting. Congrats on the rebranding and I wish you much success in your future endeavors.

  7. Congrats on the crossover! I liked the first brand name but you are right. You have to keep it simple for your consumers. I think it will be a good thing for you!

  8. Liz Mays says:

    It will be great to see more of the cool stuff you come up with! I think the changes will be worth it.

  9. Maggie says:

    Yay! So exciting! Congrats on the new changes!

  10. Nikki says:

    Congrats you’re the best. And I agree, much easier to say!! Yay so excited for you! keeps happy and inspiring thank you for this

  11. Ron Leyba says:

    In a blogger’s point of view, this is very good rebrand. The domain name is now more catchy and yes, easier to keep in mind than the old one. Congrats!

  12. Congratulations! I wish you all the best in this great leap towards your ultimate goal. Please keep us posted about new stuff.

  13. Elizabeth O. says:

    Congrats! I can’t wait to read bout your reviews, home décor and styling projects, free printables and recipes.

  14. April G says:

    The new logo looks great and I love how you’ve outlined why you made the changes. I hope all goes well.

  15. how neat! I love the vintage look. So classic!

  16. Brooke says:

    Nice work! Everything looks wonderful and makes sense. I understand why you changed the name (even though Jillianastasia was very cool, very unique)–you made a really nice transition and I bet it’s going to really pay of for you!

  17. Congratulations! Your Instagram feed is stunning! You’re doing an amazing job, very beautiful.

  18. Very cool! I love the vintage like look of things! Congrats on the rebrand.

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